CONTEXT
The project covers hardware and profile sales with a field and telephone team, active customers and expansion across several cities.
CRM & COMMERCIAL OPERATIONS / 2026
FARAMEHR TRADING
A connected customer and sales workflow for a trading business moving from scattered records to managed operations.
CONNECTED PRODUCT
NEED
EXPERIENCE
DATA
LOGIC
OPERATION
DECISION
PROBLEM
Customer history was not organised consistently, limiting visibility from first contact to quotation, follow-up, conversion and reporting.
SOLUTION
A practical CRM structure joins customer records, the sales journey, essential reports and a regular review rhythm.
ARCHITECTURE
Data is collected and validated first, then translated into stages, responsibilities, follow-ups and management views.
CAPABILITIES
Customer history, items, quantities, amounts, product trends, margins, geography, channels, returns and commercial conditions.
OUTCOME
An implementation framework for customer information, quotations, follow-up, conversion, reporting, training and support.