CONTEXT
The project covers hardware and profile sales with a small field and telephone sales team, active customers and expansion across several cities.
SALES DEVELOPMENT / 2026
FARAMEHR TRADING
A practical sales-development project for a trading business moving from scattered activity to a managed commercial operation.
INPUT
LOGIC
OUTPUT
BUSINESS CHALLENGE
Customer history was not organised consistently, and visibility from initial contact to quotation, follow-up, conversion and reporting was limited.
MY ROLE
Design the discovery process, organise customer data, define the sales journey, build reports and prepare the implementation and monitoring plan.
APPROACH
Collect and validate the data first, define the sales process, establish essential reports, then train the team and create a regular review rhythm.
DATA FOUNDATION
Customer history, items, quantities, amounts, product trends, margins, geography, channels, returns and commercial conditions form the analysis base.
OUTPUT
An implementation framework covering customer information, quotations, follow-up, conversion, reporting, training and support.