CONTEXT
Daram brings daily money movement, debts, instalments, investments and reminders into one coherent product environment.
DIGITAL PRODUCT / 2026
DARAM
A personal-finance product designed around real household money decisions — not another passive expense log.
Product Direction · Business Logic · System Design · AI-assisted Development
BUSINESS CHALLENGE
Personal finance is fragmented across memory, messages and spreadsheets. The product needed to make capture simple while preserving useful structure for a household.
MY ROLE
Product direction, product strategy, business logic, system design and AI-assisted development across the core Daram product and the wider Daram Plus and Daram Advanced direction.
APPROACH
Model the financial behaviors first; define roles, privacy and transaction logic; then translate them into an approachable interface and an implementation roadmap.
KEY DECISIONS
Separate family and non-family roles. Keep each member’s view private while allowing the administrator the intended oversight. Treat reminders, debts and investments as connected money states.
OUTPUT
A responsive digital product spanning the public product site and the Daram web application. Daram Plus and Daram Advanced remain part of the wider product roadmap.